How is the Pay Per Click (PPC) Determined?

The CPC for your ad is calculated based on several factors:

1. Ad Placement:
   • Ads placed on high-traffic areas like the Home Page or Search Results may have a higher CPC due to increased visibility and competition.
2. Target Audience:
   • More specific targeting, such as demographics, location, or interests, can affect CPC as the ad reaches a refined audience.
3. Competition
   • The more advertisers competing for the same keyword or placement, the higher the CPC. Popular categories or products may have higher CPC due to demand.
4. Relevance and Quality Score:
   • Bymin evaluates your ad’s relevance to users, based on factors like click-through rate (CTR) and keyword relevance. Ads with higher relevance often get lower CPC as a reward for better user experience.
5. Bid Amount:
   • Your bid, or the maximum amount you're willing to pay per click, directly influences CPC. Higher bids increase your chances of winning competitive placements.