India's e-commerce market has experienced a remarkable transformation, driven by rapid internet penetration and changing consumer habits. With online shopping projected to grow by 17.5% in 2023, platforms like ByMin are becoming essential touchpoints for modern shoppers. A recent study conducted across 2,000 internet users in India reveals key insights into how customers discover, explore, and make purchasing decisions in this dynamic landscape.

Consumers today are increasingly using e-commerce platforms as discovery hubs, with a significant majority browsing online stores during the exploration phase of their shopping journey. Over 82% of respondents reported exploring e-commerce sites, while 60% translated this intent into purchases within six months. Interestingly, shoppers are relying less on brand names and more on factors like quality, price discounts, and reviews when making purchase decisions.

Platforms such as ByMin are empowering customers by offering a seamless exploration experience, catering to both those with clear brand preferences and those open to discovering new ones. Nearly half of online shoppers are considering brands they hadn't previously explored, highlighting the shift towards a more open and discovery-driven approach.

Advertisers have a unique opportunity to leverage this evolving behavior. By adopting upper-funnel strategies like engaging video and display ads, along with maintaining a consistent presence across digital channels, brands can capture undecided customers early in their journey. Additionally, dynamic brand stores and high-quality content are proving crucial in building trust and driving conversions.

As India’s e-commerce sector continues to grow, understanding and adapting to these shopper behaviors is key for businesses looking to thrive in this competitive market. Platforms like ByMin are leading the way, connecting brands with their audiences at every stage of the shopping journey.